Digital Marketing Manager

Job Description

Role Description The Digital Marketing Manager at Nexfore Consulting is a full-time, on-site role based in Thane. The individual will plan, execute, and optimize digital marketing campaigns to increase brand awareness, generate qualified leads, and support business growth. Day-to-day responsibilities include managing social media channels, overseeing content and campaign calendars, running paid and organic lead generation initiatives, and tracking performance through web analytics tools. The role involves collaborating with consulting and sales teams to align messaging, refine target audiences, and improve conversion rates. The Digital Marketing Manager will also monitor industry trends, recommend new digital strategies, and prepare regular reports on campaign effectiveness and ROI.

Qualifications

Strong skills in Digital Marketing and Marketing, with experience designing integrated online campaigns.
Proficiency in Social Media Marketing to manage platforms, engage audiences, and build brand presence.
Experience in Lead Generation, including paid and organic tactics to attract and nurture prospects.
Ability to use Web Analytics tools to measure performance, interpret data, and optimize campaigns.
Relevant academic background in marketing, business, communications, or a related field.
Hands-on experience with marketing automation platforms, CRM systems, and email marketing tools is beneficial.
Strong written and verbal communication skills, with the ability to create clear, professional marketing content.
Proven ability to work collaboratively with cross-functional teams and manage multiple projects and deadlines.
Prior experience in consulting, safety services, or B2B professional services marketing is a plus.